Guests play with the iPad at the productís official unveiling in San Francisco in January.
Rank in Computers: 1
(Previous rank: 2)
Overall score: 7.95
Why it's admiredSteve Jobs does it again: Apple is keeping its Most Admired crown for the third year in a row.With 250 million iPods, 43 million iPhones, and 32 million iPod touches sold to date, plus the promise of a game-changing iPad, Apple won this year's vote by the highest margin ever for a No. 1. Two more years as champ and Apple will match GE for most appearances in the top spot. What makes Apple so admired? Product, product, product. This is the company that changed the way we do everything from buy music to design products to engage with the world around us. Its track record for innovation and fierce consumer loyalty translates into tremendous respect across business' highest ranks. As BMW CEO Norbert Reithofer puts it, "The whole world held its breath before the iPad was announced. That's brand management at its very best." --Christopher Tkaczyk
Should Apple be admired, or what?
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Cupertino, CA 95014
Disney and Intel are among the most respected for product quality this year. Who else gets top marks?
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