1 of 50
BACKNEXT
Apple
Apple
Guests play with the iPad at the productís official unveiling in San Francisco in January.
MOST ADMIRED
Top 50 rank: 1
Rank in Computers: 1
(Previous rank: 2)
Overall score: 7.95
Why it's admired
Steve Jobs does it again: Apple is keeping its Most Admired crown for the third year in a row.

With 250 million iPods, 43 million iPhones, and 32 million iPod touches sold to date, plus the promise of a game-changing iPad, Apple won this year's vote by the highest margin ever for a No. 1. Two more years as champ and Apple will match GE for most appearances in the top spot.

What makes Apple so admired? Product, product, product. This is the company that changed the way we do everything from buy music to design products to engage with the world around us. Its track record for innovation and fierce consumer loyalty translates into tremendous respect across business' highest ranks.

As BMW CEO Norbert Reithofer puts it, "The whole world held its breath before the iPad was announced. That's brand management at its very best." --Christopher Tkaczyk

Should Apple be admired, or what?
Headquarters
1 Infinite Loop
Cupertino, CA 95014
408-996-1010
www.apple.com
Show: Top 50 | All Most Admired: The Americas | Europe | Asia/Australia
Featured Companies
Top 10 for product quality
Disney and Intel are among the most respected for product quality this year. Who else gets top marks?
See them all
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  




Video
The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More
Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: √ā¬© 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices √ā¬© S&P Dow Jones Indices LLC 2018 and/or its affiliates.