Table of contents: VOL. 15, NO. 5 - June 1, 2005
COVER STORY
Microsoft dispatches ANTHROPOLOGISTS into the field to study small businesses like yours. Here's why. (more)

Features
An often overlooked medical plan can save your company money. (more)
Jason Dorf, Arielle Eckstut, and Jonah Staw CO-FOUNDERS » MISSMATCHED (more)
Much to MICROSOFT'S DELIGHT, U.S. entrepreneurs are spending lavishly on technology nowadays. That's not all. (more)
Elizabeth Lochtefeld's risk-taking spirit and willingness to trust helped her succeed as an entrepreneur. Did the same qualities make her more vulnerable to MURDER? (more)
Want exotic? 4PM Events can plan nuptials around a tiki barbecue or a trip to Tuscany. (more)
In the beginning, Outback Steakhouse was just three guys who had recently left their jobs at big food chains, with the idea that they could come up with something better on their own. (more)
A woodworker claims he came up with a safer tablesaw. So why doesn't the tool industry want it? (more)
Most entrepreneurs want to get business, not turn it away. But sometimes a customer isn't worth keeping. (more)
More small firms are using paid Internet search to boost their online sales. (more)
A North Carolina manufacturer rides the falling dollar to international success. (more)
A biotech startup figured out how to cut federal red tape and become the first U.S. company to license cancer drugs from Castro's Cuba. (more)
FSB fine-tunes an international handicraft business. (more)
After an FSB makeover, a landscaper finds greener pastures playing pro poker. (more)
off hours
designed by small businesses. (more)
Away from the corporate-owned Strip, you can still find a few pockets of indie authenticity. (more)
An entrepreneur stages Shakespeare for the masses. (more)
At the new, independently owned Windswept Dunes course, you're either a big hitter or a frequent hitter. (more)
The new H3 doesn't measure up to its big brothers. (more)
part one
Crop subsidies, defended as essential to the survival of family farms, instead are destroying them, along with entire rural communities. (more)

How does the most powerful small-business lobbyist prevail over the opinion polls? (more)
If you got too sick to work, what would happen to your company? (more)
You won't believe what happened when we tried to spend big at a store. (more)





the edge
Just when did my cellphone get so ambitious--and is there any stopping it? (more)
RECENT ISSUES
FEATURES
Entrepreneurs are finding that creating eco-friendly offices costs a bit more up front but can deliver lasting benefits. |more|
More cities are requiring restaurants to tell customers how much fat is in that burger. Smart business owners are embracing the trend. |more|
At the Bitter End, some of the world's best sailors take amateurs - including many entrepreneurs - on a wild ride. |more|
FSB's makeover squad helps a shoemaking couple chart a growth plan. |more|
Facing a dwindling supply of American tech workers, employers struggle to hire skilled foreigners. |more|