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Nautilus, Inc. Fires Up Fall Fitness With Bowflex Blaze
Mid-Priced Model Includes Training Placards to Achieve Full Body Workout
Available for $14 a month, the Bowflex Blaze home gym is the first model to include a workout placard that fits conveniently on the gym tower to step new users through the famous Bowflex 20-minute workout. It also includes an accessory basket to provide storage for multiple accessories and keep the workout area neat and tidy. Using the Bowflex Blaze can enable people of all ages to see the fitness results they want in as little as six weeks, by working out just 20 minutes a day, three times a week.
"We developed the Bowflex Blaze for individuals, couples or families who seek a mid-priced and highly functional fitness tool for fitness training," said Tim Hawkins, President of Fitness Equipment for Bowflex parent company Nautilus, Inc. "In addition to working the upper body and core, this unit provides lower-body and cardiovascular workouts with a leg developer, leg press belt, and even aerobic rowing."
The Bowflex Blaze provides more than 60 exercises, and comes standard with 210 pounds of genuine Bowflex Power Rod resistance, and can be upgraded to 310 or 410 pounds. It comes with a lower-pulley squat station, leg extension and curl attachment, a cushioned adjustable seat, and a sliding seat rail for aerobic rowing, leg presses and seated curls. The accessory basket and a fitness guide are included.
"Nautilus sets the pace in innovative and effective home exercise gyms, and the Bowflex Blaze is no exception," said Dr. Micheal Clark, CEO and President of the National Academy of Sports Medicine, the global leader in evidence-based health and fitness education and certification. "Studies have proven that 20-30 minutes of activity a day -- combined with a healthy diet -- leads to positive fitness results. Nautilus home gyms are scalable for anyone's fitness level, and with the easy-to-follow exercise technique placards, the Bowflex Blaze is a great first-step for those striving to live healthier lives."
The Bowflex Blaze is available directly from the company for $899, or $14 per month, plus shipping and handling, by emailing www.bowflex.com or calling 1-800-BOWFLEX. It has a no-time-limit warranty on Power Rods®, five-year warranty on materials and workmanship, and six-week fitness results guarantee.
In addition to the Bowflex Blaze, Nautilus is marketing the Bowflex Ultimate® 2 home gym and Bowflex Xtreme® 2 home gym as its top-of-the-line Power Rod products, and the recently-released Bowflex Revolution home gym as its first product using innovative Power Packs, a resistance style first tested by astronauts on the International Space Station. The company also markets the Bowflex VersaTrainer®, a home gym designed for those in wheel chairs.
About Nautilus, Inc.
Headquartered in Vancouver, Wash., Nautilus, Inc. (NYSE: NLS) is a pure fitness company that provides tools and education necessary to help people achieve a fit and healthy lifestyle. With a brand portfolio that includes Nautilus®, Bowflex®, Schwinn®Fitness, StairMaster®, and Pearl iZUMi®, Nautilus manufactures and markets a complete line of innovative health and fitness products through direct, commercial, retail, specialty and international channels. The Company was formed in 1986 and had sales of $631 million in 2005. It has 1,600 employees and operations in Washington, Oregon, Colorado, Oklahoma, Texas, Illinois, Virginia, Canada, Switzerland, Germany, United Kingdom, Italy, China, and other locations around the world. More information is at www.nautilusinc.com.
This press release includes forward-looking statements, including statements concerning estimated future sales and earnings, new product introduction, and resolution of operational issues. Please refer to our reports and filings with the Securities and Exchange Commission, including our most recent annual report on Form 10-K and quarterly reports on Form 10-Q, for a further discussion of these risks and uncertainties. We also caution you not to place undue reliance on forward-looking statements, which speak only as of the date they are made. We undertake no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date they were made or to reflect the occurrence of unanticipated events.
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