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PennySaverUSA.com Adds Local Advertising Content From American Classifieds to Its National Database The Addition of American Classifieds as an Affiliate Helps PennySaverUSA.com Expand Its Coverage and Content in All 50 States PennySaverUSA.com, the Web site of the shopper publications of Harte-Hanks, Inc. (NYSE: HHS), has entered into a relationship with American Classifieds and AmericanClassifieds.com, the nation's largest privately held audited demand distribution shopper. This partnership brings to the PennySaverUSA.com Web site searchable classified listings from every state. "AmericanClassified.com's partnership with PennySaverUSA.com is a huge step for our industry," said Larry Guillot, director of AmericanClassifieds.com. "This is a true win-win relationship -- PennySaverUSA.com gains valuable classified content. In exchange, AmericanClassifieds.com gains online exposure in the form of significant traffic and online readers." Both PennySaverUSA.com and American Classifieds noted that the agreement, signed this past quarter, already is generating increased browsing of local content on their respective sites. "This agreement brings to PennySaverUSA.com the local advertising content of American Classifieds publications online, bringing together two titan brands of local, free classified listings," said Loren Dalton, president of PennySaverUSA.com. "Already, AmericanClassifieds.com has been very successful in helping each of American Classifieds' publications marry print classified listing to the Web. Joining PennySaverUSA.com just makes sense -- shoppers and community papers across America will capture online readers and continue to succeed in the online space by aggregating our content. We look forward to a long relationship with American Classifieds and its online presence, and future collaborative efforts." About American Classifieds American Classifieds has been a household name for more than 30 years and has published more than 400 million private party classified ads, making American Classifieds the largest privately held rack distributed (demand distribution) classified newspaper in the United States. American Classifieds is free to readers and is distributed to many locations, both urban and rural, across the United States. The paper is printed and distributed weekly, and has an audited circulation (Circulation Verification Council 2005) of over 2.7 million papers. American Classifieds is currently published in 23 states. There are more than 100 American Classifieds papers nationwide. For more information, please see http://www.americanclassifieds.com. About Harte-Hanks Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value -- a process of "customer optimization" -- organized around five strategic considerations: Information (data collection/management) -- Opportunity (data access/utilization) -- Insight (data analysis/interpretation) -- Engagement (knowledge application) -- Interaction (program execution). Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Visit Harte-Hanks on the Web at http://www.harte-hanks.com. PennySaver, a publication of Harte-Hanks Shoppers, is a recognized leader in geographic and demographic target marketing solutions. With more than 1,100 unique community editions, PennySaver publications are delivered to more than 10 million addresses in California (covering 78% of the state's households), and its sister publication, The Flyer, is delivered to nearly 3 million addresses in Florida. Through the technology of targeted mailing, utilizing zone-specific maps, and ZIP Code surveys, advertisers can tailor their marketing messages to particular neighborhoods or demographic groups in the areas of their choice. The PennySaver and The Flyer provide low-cost, efficient, and targeted marketing solutions utilizing a wide variety of products such as display ads, classified ads, and flyers, all delivered weekly via the U.S. Postal Service. PennySaverUSA.com, along with its complementary site, TheFlyer.com, is the Web site of the Harte-Hanks shoppers. In addition to listing all of the ads found in all the print versions of the PennySaver and The Flyer publications, PennySaverUSA.com is a leader in the aggregation of online classified ads from free community papers and shoppers across the country. In addition to the Web site at http://www.pennysaverusa.com, you may reach the PennySaverUSA.com's Rancho Cordova, CA, office at (916) 636-2200. |
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No CNN/Money.com editorial staff contributed to or were involved in the production of this story. |