Voya Introduces New Orange Money Television Commercials for 2017
Latest ads encourage consumers to get organized today so they can be better prepared for retirement tomorrow
WINDSOR, Conn., Jan. 3, 2017 /PRNewswire/ -- Voya Financial, Inc. (NYSE: VOYA), announced today that it has launched two new television commercials as part of the company's Orange Money integrated marketing campaign. The ads highlight the importance of getting organized today to better prepare for retirement tomorrow. The new commercials are a centerpiece of Voya's 2017 integrated marketing initiatives, which will be supported across various channels, including digital, mobile, search and social media.
Voya's origami Orange Money animals, "Val" the squirrel and "Vern" the rabbit, are growing in popularity and return once again to serve as creative metaphors for positive retirement planning behaviors. Val and Vern represent "Orange Money," which is the money that one needs to set aside for retirement. The latest commercials introduce origami animals made from "green" money, representing the money used to support an individual's current daily living expenses.
"We are building on our Orange Money creative concept, which highlights the importance of getting your finances organized and saving early," said Paul Gennaro, senior vice president, Brand and Corporate Communications, and chief communications officer, at Voya Financial. "We're also helping consumers distinguish the difference between the Orange Money that they should be setting aside for retirement and the green money that they spend to support everyday needs. Our goal is to underscore the significance of managing and saving Orange Money today to be better prepared for tomorrow."
The new commercials will air on a wide range of news channels, lifestyle networks, cable properties and high-profile sports programming such as professional baseball and football, collegiate football and basketball, and broadcast coverage of popular tennis tournaments. They will also serve as online videos supplementing the broader Orange Money campaign assets running across digital media channels. The first spot, "Park Bench," debuted Monday, Jan. 2, and the second will follow in the coming weeks.
The Orange Money campaign was introduced in 2013. The concept has been leveraged to develop Voya's myOrangeMoney® interactive educational participant website experience, which is helping millions of Americans change the way they manage and engage with their retirement plan.
As an industry leader and advocate for greater retirement readiness, Voya Financial is committed to delivering on its vision to be America's Retirement Company™ and its mission to make a secure financial future possible — one person, one family, one institution at a time.
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SOURCE Voya Financial, Inc.