KeyBank Powers Smart Money Moves with First-of-its-Kind Financial Wellness Review
New interactive tool responds to clients' desire for personalized financial guidance; data finds saving for financial emergencies a top need
CLEVELAND, June 25, 2019 /PRNewswire/ -- Paving new paths on the journey to financial wellness, KeyBank has introduced the Financial Wellness Review—a new tool aimed at helping clients better understand and address their financial pictures. The review, which the bank rolled out in branches across its footprint, combines advanced analytics with personalized expertise to provide clients deeper insight into their financial behaviors and help identify real solutions.
"We know that each person's financial wellness journey is unique—behaviors vary, and needs differ—so personalized banking experiences are truly valuable," said Dennis Devine, President of Key's Consumer Bank. "The Financial Wellness Review is an investment in transforming and personalizing traditional retail banking by focusing less on transactions and more on individual needs and financial goals, supported by cutting-edge technology. It is the most recent addition to Key's financial wellness suite of tools which include in-branch experiences, online and mobile banking."
The Financial Wellness Review tool was created to enhance the client experience, making it more efficient, customized and high-tech. Clients can walk through the Wellness Review on a touch screen with a banker while engaging in a personal conversation about their financial habits to set and reach new goals, as well as have the ability to open a new checking account from start to finish in a matter of minutes.
"The ease of the tool, coupled with the knowledge and expertise of our bankers, is empowering our clients," said Devine. "They now have access to personalized advice and can immediately implement sustainable financial solutions –from consolidating debt to opening a new account, to setting up savings, or planning for retirement."
Demand for this interactive support tool has continued to grow since initial rollout. In fact, one of the top reasons KeyBank clients seek help in a branch is for a financial-wellness review. More than 100,000 clients have already taken the steps to complete Financial Wellness Review with results to take steps towards financial wellness.
The initial data from the Financial Wellness Review shows just how many clients are seeking financial guidance, particularly when it comes to emergency savings and planning for retirement.
For more on the Financial Wellness Review and KeyBank's approach to guiding clients toward smart money moves, visit https://www.key.com/personal/financial-wellness/index.jsp.
Financial Wellness Review Methodology
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