CVSL Expects To Begin Trading Tuesday Under Its New Stock Symbol, JRJR
PR Newswire

DALLAS, Feb. 11, 2016 /PRNewswire/ -- As the first step in the transition to its new name, CVSL Inc. [NYSE MKT: CVSL] anticipates commencing trading next Tuesday, February 16, under its new stock symbol, JRJR.

JRJR Networks Logo

As announced on January 28, the company has received board approval, including the approval of John P. Rochon and John Rochon, Jr., the holders of in excess of fifty percent of the company's voting stock, to change its name. The company will officially begin doing business as JRJR Networks upon the completion of all necessary NYSE, SEC and other legal requirements, which is expected shortly. 

"When we begin trading under our new stock symbol, we will take another important step in strengthening our identity as a global family of companies in the direct-to-consumer sector, dedicated to serving the independent entrepreneurs in our sales networks around the world," said John Rochon Jr., vice chairman and chief financial officer.


CVSL is a growing platform of direct-to-consumer brands. Within CVSL, each company retains its separate identity, sales force, product line and compensation plan, while CVSL seeks synergies and efficiencies in operational areas. Its companies currently include The Longaberger Company, a 42-year old maker of hand-crafted baskets and other home decor items; Your Inspiration At Home, an award-winning maker of hand-crafted spices and other gourmet food items from around the world; Tomboy Tools, a direct seller of tools designed for women; Agel Enterprises, a global seller of nutritional products in gel form as well as a skin care line, operating in 40 countries; Paperly, which offers a line of custom stationery and other personalized products; My Secret Kitchen, a U.K.-based seller of gourmet food products; Uppercase Living, which offers a line of customizable vinyl expressions for display on walls in the home; Kleeneze, a 95-year old UK-based seller of cleaning, health, beauty, home, outdoor and a variety of other products, and Betterware, a UK-based catalog company. CVSL also includes Happenings, a lifestyle publication and marketing company.

Cautionary Note Regarding Forward-Looking Statements:

This press release contains forward-looking statements that involve risks and uncertainties. All statements other than statements of historical fact contained in this press release are forward-looking statements. We have attempted to identify forward-looking statements by terminology including "anticipate," "believe," "can," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," or "will" or the negative of these terms or other comparable terminology. Although we do not make forward-looking statements unless we believe we have a reasonable basis for doing so, we cannot guarantee their accuracy. These statements are based upon current beliefs, expectations and assumptions and include statements regarding the timing of commencement of trading under its new trading symbol and, its ability to continue its growth. These statements are subject to a number of risks and uncertainties  including CVSL's ability to successfully implement its strategy and the other risks outlined under "Risk Factors" in CVSL's Annual Report on Form 10-K/A for its fiscal year ended December 31, 2014 and those risks discussed in other documents we file with the Securities and Exchange Commission, which may cause our actual results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements to differ materially from expectations. Except as required by law, we undertake no obligation to update or revise publicly any of the forward-looking statements after the date of this press release to conform our statements to actual results or changed expectations.

Contact:  Russell Mack (
Investor Relations:  Tucker Gagen (

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