Lane Bryant to Receive the Femmy Innovation Award for Revolutionary #ImNoAngel Campaign
The Brand Will Be Recognized at the 2016 Femmy Awards Gala on February 2nd in New York City
NEW YORK, Feb. 2, 2016 /PRNewswire/ -- Lane Bryant, the nation's leading women's specialty size apparel retailer, will be honored with the Innovation Award at the 2016 Femmy Gala, for its breakthrough body-positive #ImNoAngel campaign. The gala, hosted by American lingerie designer, author and model Dita Von Teese will be held on Tuesday, February 2nd in New York City.
Launched in April 2015, the #ImNoAngel campaign features images taken by famed photographer Cass Bird, starring top industry models Ashley Graham, Marquita Pring, Candice Huffine, Precious Lee, Justine Legault and Elly Mayday dressed in the brand's beautifully designed Cacique lingerie. #ImNoAngel celebrates women of all shapes and sizes by redefining society's traditional notion of sexy with a powerful core message: ALL women are sexy.
"Our '#ImNoAngel' campaign was designed to empower ALL women to love every part of herself. As a brand that has stood by this message and worked to provide fashionable options to our clients for over 100 years, we couldn't be more pleased to be recognized at the Femmy Awards. It truly is an honor," said Lane Bryant CEO and President Linda Heasley.
Long recognized as the leading event of the intimate apparel industry, the Femmy Gala honors the achievements of leaders in categories including Innovation, Manufacturing, Retailer, Supplier and Lifetime Achievement. Event proceeds allow the Underfashion Club (a 501c3 charitable foundation) to support student scholarship, awards, and internship programs, supporting the group's doctrine of "Education today for a better industry tomorrow."
About Lane Bryant®: Lane Bryant® is the nation's leading women's special size apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 762 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.
About the Femmy Awards: 2016 marks the 58th Anniversary of this not-for-profit 501 © (3) charitable organization established to provide Intimate Apparel Industry leaders with a forum to exchange information and ideas, and support the Intimate Apparel market as a vital aspect of the fashion industry through its ongoing commitment to support the education of new talent.
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SOURCE Lane Bryant