Individuals with Disabilities Increased Participation in Sports, New TD Survey Finds
Four-in-ten individuals with disabilities who are not involved in sports want to participate
NEW YORK, June 25, 2019 /PRNewswire/ -- More than half of individuals with disabilities in the U.S. have increased their sports participation over the past five years, according to the Disability Inclusion in Sports Today survey released by TD Bank, America's Most Convenient Bank®.
The bank surveyed 503 individuals with disabilities across the U.S. to examine sports participation on the heels of the 17th Annual Achilles Hope & Possibility Road Race by TD Bank, one of the world's largest road races supporting individuals with disabilities, which was held on Sunday, June 23 in New York City's Central Park.
"Our support of Hope & Possibility reflects our focus on what people can do," said Andrew Bregenzer, TD's Regional President, Metro New York. "This means empowering people to achieve their full potential, based solely on their strengths and abilities."
Hope & Possibility has grown significantly from its inaugural run in 2002 when 500 participants crossed the finish line, compared with more than 5,800 in 2019.
"We have seen a remarkable increase in people with disabilities competing in road races over the years," said Genna Griffith, Director of Special Projects for Achilles International. "We have advocated to make road races more accessible to people with disabilities, so they have equal opportunity to compete. This is a trend that we expect will continue as access and awareness of resources continue to drive inclusion."
Strong motivation to expand sports inclusion
Four of 10 individuals with disabilities surveyed across all age groups who currently do not participate in sports would like to do so. The following reasons were cited as considerations to motivate their participation:
Despite strong motivation, challenges continue to hinder optimal participation, including lack of time (36%), physical demand and/or injury (34%), high costs (30%), and transportation (29%). Moreover, 70% of respondents were unaware of organizations that offer relevant support. The study suggests that sports participation among individuals with disabilities has the potential to reach 50%, twice the rate of the general U.S. population.
The top cited ways to accelerate sports inclusion are by offering accessible training facilities or access (53%), increasing awareness (48%), expanding access to sports medicine (36%), and enhancing funding (35%).
Participation rates vary by age
Walking and swimming lap the rest
Disability inclusion is good business
In fact, nearly nine in ten respondents strongly/somewhat agree that they would be more likely to do business with a company that supports causes that are important to them, specifically those that help individuals with disabilities. They would also be more loyal to a company that actively supports this community. Nearly three in four respondents (74%) would consider switching their business to a company that offers accessible products and services.
Sports participation hits its stride
TD Bank and Achilles International share a deep and abiding commitment to enable people of all abilities to achieve their full potential as embodied by The Ready Commitment, TD's corporate citizenship program, which empowers diverse communities to prosper in a changing world.
"We recognize that promoting inclusion contributes to a more robust, innovative and productive economy for all," Bregenzer remarked. "We are proud of what TD and Achilles have accomplished so far, and we look forward to partnering together to facilitate a more accessible sports community — and world — for people of all abilities."
About TD Bank, America's Most Convenient Bank®
TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD". To learn more, visit www.td.com/us.
About Achilles International
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SOURCE TD Bank