Green Growth Brands Appoints Jann Parish Chief Marketing Officer
Accomplished marketing executive brings consumer-focused experience from iconic brands COLUMBUS, OH, June 25, 2019 /PRNewswire/ - Green Growth Brands, Inc. (CSE: GGB) (OTCQB: GGBXF) (GGB or the Company) is pleased to announce the appointment of Jann Parish as Chief Marketing Officer (CMO), effective immediately. Parish, formerly CMO of Victoria's Secret and other global brands, brings brand development, strategic consumer relationship management and digital innovation expertise to the Company. "As GGB continues rapid expansion in both the CBD and MSO segments, we are delighted to be bringing Jann, a proven consumer marketing expert, onboard," said Peter Horvath, CEO of Green Growth Brands. "Jann is a master at positioning brands to resonate with consumers. As we scale our portfolio of brands, I am confident that under her leadership we will be differentiated from the competition. We are so pleased to welcome Jann to the team." In prior roles Parish has displayed her talent for driving meaningful results through consumer initiatives, building and evolving brands and leading high-performing teams. Parish was most recently at Victoria's Secret as CMO. Prior to Victoria's Secret, Parish was with PVH Corporation, working with global brands Calvin Klein and Tommy Hilfiger in a variety of leadership roles. While at Calvin Klein, she led the re-positioning of the Calvin Klein brand, most notably shifting the brand voice and marketing content to appeal to the millennial consumer. These efforts led to the development of the highly successful social media campaign, #mycalvins, which is still in use today, and resulted in more than three-times growth in the women's intimates space within two years. "I am thrilled to be joining the GGB team at such a pivotal moment as we launch brands across the cannabis and CBD space," said Parish. "I am excited to lead the way Green Growth Brands speaks to consumers, through an authentic and inclusive voice. We'll establish a new benchmark of branding and marketing, designed to resonate with the expected 14 million new users in cannabis, while maintaining loyalty with our existing consumers." Parish is the recipient of numerous awards including Brand Innovators "100 Most Innovative Women in Marketing", CLIO Integrated Marketing and Social Strategy for #mycalvins, and YouTube for Justin Bieber for Calvin Klein Spring 2015. About Green Growth Brands Cautionary Statements: Readers are cautioned that the foregoing list is not exhaustive. Readers are further cautioned not to place undue reliance on forward-looking statements as there can be no assurance that the plans, intentions or expectations upon which they are placed will occur. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. The forward-looking statements contained in this release is made as of the date hereof and the Company is not obligated to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by applicable securities laws. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement. This announcement does not constitute an offer, invitation or recommendation to subscribe for or purchase any securities and neither this announcement nor anything contained in it shall form the basis of any contract or commitment. In particular, this announcement does not constitute an offer to sell, or a solicitation of an offer to buy, securities in the United States, or in any other jurisdiction in which such an offer would be illegal. The securities referred to herein have not been and will not be registered under the Securities Act of 1933, as amended (the "Securities Act"), or under the securities laws of any state or other jurisdiction of the United States and may not be offered or sold, directly or indirectly, within the United States, unless the securities have been registered under the Securities Act or an exemption from the registration requirements of the Securities Act is available. View original content to download multimedia:http://www.prnewswire.com/news-releases/green-growth-brands-appoints-jann-parish-chief-marketing-officer-300873803.html SOURCE Green Growth Brands |
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