Beverage Industry Growth Outlook Strengthens as Rapidly Growing Flavored & Sparkling Water Market Dominates a Shift in Consumer Preference
PR Newswire

CORAL SPRINGS, Florida, February 10, 2016 /PRNewswire/ --

The global market for specialty/sparkling/flavored water products surged in 2015 while some industry experts forecast the market to double over the next 5 years as Beverage Manufactures race to meet consumer demand.  Beverage companies of interest with recent developments are Minerco, Inc. (OTC:MINE), The Coca-Cola Company (NYSE: KO), PepsiCo Inc. (NYSE: PEP), Cott Corporation (NYSE: COT) and Dr Pepper Snapple (NYSE: DPS).

Minerco, Inc. (OTC:MINE), parent company of Athena Brands, Inc., announced the completion of the acquisition of VitaminFIZZ®, the vitamin enhanced sparkling water brand. This acquisition by Athena Brands, delivering 100% ownership and control of VitaminFIZZ, is followed by the strategic expansion of VitaminFIZZ flavors and functionality.  The company's 100% ownership of VitaminFIZZ provides for the planned expansion of the VitaminFIZZ brand. As foreshadowed in a recent Beverage Industry article titled VitaminFIZZ's taste profile helps sparkling water brand standout - Distribution, lineup expansions in store for the future, VitaminFIZZ is poised for geographical expansion from its established Southern California base with additions to the brand lineup to further differentiate VitaminFIZZ in the category.

Read the full Minerco (MINE) Press Release at

After feedback from national retail and their agents / brokers, the VitaminFIZZ brand is expanding to include additional flavors and added functionality. The expanded skus include new formulations containing caffeine, amounts equivalent to a typical diet soda, to further differentiate the brand and grow its consumer base. The expanded formulation's packaging is also being fashioned to clearly identify the caffeine functionality. The caffeine packaging is slightly more masculine for dual placement in the sparkling water and soda categories while positioning the brand for national convenience chain opportunities. "The closing of the acquisition of VitaminFIZZ is a major event for the company for a multitude of reasons. Foremost, our company and shareholders rightfully own 100% of the emerging, best tasting and enhanced sparkling water brand: VitaminFIZZ. With 100% ownership of the VitaminFIZZ brand and its intellectual property, we are aggressively expanding the brand's offerings to cater to a national audience.

The Coca-Cola Company (NYSE: KO) announced that it is accelerating the pace and scale of its bottler refranchising efforts with plans to refranchise 100% of Company-owned North America bottling territories by the end of 2017, including all cold-fill production facilities. The Company has also entered into a non-binding letter of intent to refranchise Company-owned bottling operations in China to existing partners China Foods Limited, part of COFCO Limited, and Swire Beverage Holdings Limited, building on other recent global refranchising initiatives in Europe and Africa. The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.

Monster Energy, a Monster Beverage Corporation company (NASDAQ: MNST), back in January launched a new variant under the name of Monster Ultra in a new can size exclusively for the on-trade. The lighter-tasting, zero-calorie and sugar-free product is available in a new 355ml embossed can that aims to create a higher-value feel. Monster Ultra will offer customers greater volume and will also benefit operators by increasing the number of servings per single can.

In a move that may well prove to be every bit as appealing as New Coke, PepsiCo Inc. (NYSE: PEP) is opening a so-called craft cocktail bar and restaurant in the "ultrahip Meatpacking District" named Kola House. Problems one and two: the address is in Chelsea, and, you can't announce you're going to be trendy, especially by invoking an area that is so very last Market Crash. There is a long history of beverage makers owning their own watering holes: Think most of the U.K.'s pubs, Bacardi bars on various continents and iconic Coca-Cola retail emporia in malls and on the Las Vegas strip. But while Pepsi may be successful and popular, it simply isn't iconic. Try as it might, nobody wants an antique Pepsi bottle.  It's just not warm and fuzzy.  Enter fizzy, snazzy, buzzy and hip. (sounds like a really unfortunate law firm or rock band on Nickelodeon).  They intend to focus on the Kola nut and its sweetened drinkables, seeking to be media worthy in this new multi-platform age.

Cott Corporation (NYSE: COT) announced recently that it has closed its previously announced acquisition of Aquaterra, Canada's oldest and largest direct-to-consumer home and office water delivery business for approximately C$62 million (approximately $45 million USD on the closing date). The acquisition was funded using cash on hand as well as borrowings under Cott's asset based lending facility.

UBS reiterates a Neutral rating on Dr Pepper Snapple (NYSE: DPS), and raised the price target to $90.00 (from $89.00), ahead of the company's 4Q release and board meeting. The board meeting may be hidden from investor view amidst the company's earnings. Given another busy earnings season, UBS believes that some investors may have lost sight of the possibility of a forthcoming dividend raise. UBS expects the DPS Board to meet mid-week, which may result in a further dividend increase announcement shortly thereafter. Read the full article here is leading provider of third party publishing & news dissemination services.  If you would like more information regarding our news coverage solutions, please visit for more details.  Get an edge on the market with our Premium News Alerts that are FREE for a limited time at  Follow us on Facebook: and Twitter: 

DISCLAIMER:  FN Media Group LLC (FNMG) is a third party publisher and news dissemination service provider, which disseminates electronic information through multiple online media channels.  FNMG is NOT affiliated in any manner with any company mentioned herein.  FNMG and its affiliated companies are a news dissemination solutions provider and are NOT a registered broker/dealer/analyst/adviser, holds no investment licenses and may NOT sell, offer to sell or offer to buy any security.  FNMG's market updates, news alerts and corporate profiles are NOT a solicitation or recommendation to buy, sell or hold securities.  The material in this release is intended to be strictly informational and is NEVER to be construed or interpreted as research material.  All readers are strongly urged to perform research and due diligence on their own and consult a licensed financial professional before considering any level of investing in stocks.  All material included herein is republished content and details which were previously disseminated by the companies mentioned in this release.  FNMG is not liable for any investment decisions by its readers or subscribers.  Investors are cautioned that they may lose all or a portion of their investment when investing in stocks.  For current services performed FNMG has been compensated three thousand eight hundred dollars for news coverage of the current press release issued by Minerco, Inc. by a non-affiliated third party.  FNMG HOLDS NO SHARES OF ANY COMPANY NAMED IN THIS RELEASE.

This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may", "future", "plan" or "planned", "will" or "should", "expected," "anticipates", "draft", "eventually" or "projected". You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company's annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and FNMG undertakes no obligation to update such statements.

Contact Information:
Company:  FN Media Group, LLC
Contact email:
U.S. Phone:  +1(954)345-0611


 Top of page