Making the most of word of mouth Here's how to turn your customers into your best marketers. Back to story 1. Create blog fodder. Bloggers like to link to things, so give them plenty of images and spec sheets. Upload videos to sites like YouTube.

More A MySpace for Grown-ups A look at how LinkedIn, a social networking site for professionals, helped its CEO make a valuable connection. (more) Executive wish list From $20 to $100,000, gifts execs would like to see in their holiday stocking. (more)