General Cannabis Corp. is a holding company, which is engaged in the provision of lease growing space and related facilities to licensed marijuana business operators. It operates through the following segments: Security, Operations, Consumer Goods, and Investments. The Security segment provides advanced security, including on-site professionals, video surveillance and cash transport, to licensed cannabis cultivators and retail shops. The Operations segment offers consulting services to the cannabis industry that include obtaining licenses, compliance, cultivation, retail operations, logistical support, facility design and building services, and expansion of existing operations. The Consumer Goods segment includes pursuing relationships with non-cannabis national and regional apparel retailers and distributors, as well as expanding product line nationwide within the cannabis industry. The Investments segment includes expanding portfolio of loans, potentially launching a loan origination and servicing business, and investing in high-growth potential companies within the cannabis industry. The company was founded on November 12, 1987 and is headquartered in Denver, CO.