German American Bancorp, Inc. is a holding company. -engages in owning a trust, brokerage, and financial planning through German American Financial Advisors & Trust Co., and German American Insurance, Inc. It operates through the following business segments: Core Banking, trust and investment advisory services, and insurance operations. Wealth Management Services, Insurance Operations, and Other. The Core Banking segment involves attracting deposits from the general public and using such funds to originate consumer, commercial and agricultural, commercial and agricultural real estate, and residential mortgage loans, primarily in the local market of the company. The Wealth Management Service segment provides trust, investment advisory, retirement planning, and brokerage services to customers. The Insurance Operations segment offers a full line of personal and corporate insurance products. The Other segment refers to the primary differences between segment amounts and consolidated totals. The company was founded in 1982 and is headquartered in Jasper, IN.