GrowGeneration Corp. engages in the operation of specialty retail hydroponic and organic garden centers. The firm is also involved in the marketing and distribution of nutrients, growing media, lighting, benching, and racking environmental control systems and other products for both indoor and outdoor hydroponic and organic gardening. It operates through the following segments: Retail, E-Commerce, and Distribution and Other. The Retail segment includes operating a chain of retail garden centers. The E-Commerce segment focuses on capturing the home, craft, and commercial grower online. The Distribution and Other segment is involved in distributing proprietary brands to wholesale accounts. The company was founded by Darren Lampert and Michael S. Salaman on March 6, 2014 and is headquartered in Greenwood Village, CO.