Xinhua Winshare Publishing & Media Co., Ltd. engages in the publication and distribution of periodicals and books. It operates through the following segments: Publication, Distribution, and Others. The Publication segment includes publishing, printing and supply of publications like books, journals, audio-visual products and digital products. The Distribution segment consists of the distribution of textbooks and supplementary materials to schools and students and supply of informationised service for secondary and primary school education; retailing, distribution and online sales of publications. The Others segment overs sales of paper pulp, production and distribution of films and teleplays, advertising service and sales of art work etc. The company was founded on June 11, 2005 and is headquartered in Hong Kong.