Vera Bradley Inc (NASDAQ:VRA)

Delayed Data
As of Jun 17
 -0.39 / -3.14%
Today’s Change
Today|||52-Week Range
Consumer Non-Durables

Company Description

Vera Bradley, Inc. designs, produces, markets and retails accessories for women. Its products include handbags, accessories and travel and leisure items. The company operates through the following segments: Vera Bradley Direct (VB Direct), Vera Bradley Indirect (VB Indirect), and Pura Vida. The VB Direct segment consists of sales of Vera Bradley products through Vera Bradley full-line and factory outlet stores in the United States;; the Vera Bradley online outlet site; and the Vera Bradley annual outlet sale in Fort Wayne, Indiana. The VB Indirect segment consists of sales of Vera Bradley products to retail locations, which are located in the United States; sales to department stores, national accounts, third-party e-commerce sites, and third-party inventory liquidators; and royalties recognized through licensing agreements related to the Vera Bradley brand. The Pura Vida segment represents revenues generated through the Pura Vida websites, and, and through the distribution of Pura Vida-branded products to wholesale retailers, substantially all of which are located in the United States. It also offers accessories, which includes wallets, wristlets, eyeglass cases, cosmetics cases, and paper and gift products. The company was founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982 and is headquartered in Roanoke, IN.

Contact Information

Vera Bradley, Inc.
12420 Stonebridge Road
Roanoke Indiana 46783
P:(877) 708-8372
Investor Relations:
(206) 207-5116



Mutual fund holders33.61%
Individual stakeholders32.88%
Other institutional26.68%

Top Executives

Robert T. WallstromPresident, Chief Executive Officer & Director
Pamela SoursSenior Vice President-Operations
John EnwrightChief Financial Officer & Executive Vice President
Mark C. DelySecretary, Chief Administrative & Legal Officer
Steve BohmanVice President-Global Production