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Markets & Stocks
Yahoo shopping gains
December 26, 2000: 9:22 a.m. ET

Portal sees U.S. shopping double; only limited boost for site's revenue
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NEW YORK (CNNfn) - Internet portal Yahoo! Inc. said it saw a strong online holiday shopping season through its site, although that had limited impact on its finances.

The company said that holiday shopping order volume through its shopping.yahoo.com page in the United States nearly doubled from the same period in 1999. Outside the United States, its order volume increased six times over year-earlier periods.

graphicYahoo! does not sell the products directly itself, but instead provides links to a variety of major online retailers with whom it has relationships. The company's most recent financial results said the revenue it derives from electronic commerce services is typically in the form of a bounty or a commission paid by the retailer from whom a Yahoo! user purchased a product. It did not give details of those commissions in the financial statement or the most recent report on shopping volume.

Still the announcement from Yahoo! (YHOO: Research, Estimates) was enough to send its stock up in pre-market trading Tuesday. Shares were trading at $32.06, up $2.50 from Friday's close of $29.56. The stock posted a $3.94 gain in trading Friday, as tech stocks rebounded and the Nasdaq composite index posted a 7.6 percent gain.

Among the online shopping details provided by Yahoo!, the company said the most popular day for online shopping in the United States this year was Monday, Dec. 11, compared with Monday Dec. 13, a year ago. Among the hottest products worldwide were Sony PlayStation products and Harry Potter books, while top products in North America included Sony PlayStation products, DVDs and DVD players, digital cameras, robotic dogs and cats, scooters and personal digital assistants. graphic

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