graphic
graphic  

graphic
    Home

    News 

 companies
 company research
 deals
 economy
 financial news in brief
 industry watch
 international
 
    Markets & Stocks

    Commentary

    Technology

    Personal Finance

    Retirement

    Mutual Funds

    Money 101

    Money's Best

Track your stocks

Calculators

  CNN on TV
  Watch CNN video
  Buy show videos

  Services

  CNN.com

  CNNSI.com

  MONEY Magazine
  Customer Service


  E-MAIL
  NEWSLETTERS
  sign up!

  MOBILE NEWS
  •AvantGo
  sign up!

 graphic
News > Companies
graphic
Disney to remake stores
Media firm said to divide retailer into kid-focused, parent-focused outlets.
March 1, 2002: 6:44 a.m. ET
graphic NEW YORK (CNN/Money) - Walt Disney Co. will split its Disney Store chain into two separate retail concepts, one aimed at children and the other focused towards parents, at cost of about $200 million, according to a published report Friday.

Disney is in the process of reducing its Disney Store chain from more than 500 stores to between 300 and 400 locations, which will be used for the new children's venture, Disney Play, and the parents' store, Disney Kids at Home, the Wall Street Journal reported.

graphic
graphic graphic
graphic
Disney Kids will sell a mix of toy products, focusing on princess costumes, items based on its "Toy Story" movie and stuffed Disney characters, the paper reported.

Click here to check other media stocks

Disney Kids at Home will sell domestic items for children, including sheets, furniture, and mirrors. The company also plans to offer electronic items at the parents' store, according to the Journal.

Peter Whitford, president of Disney Stores Worldwide, told the paper the Disney Stores chain was an attempt to create "a department store in 4,000 square feet...that's pretty hard to achieve."

  graphic RELATED STORIES  
   
  • Disney splits auditors, advisers
    •      		   
    Whitford added that adult items including t-shirts and collectible figurines will move to Disney's online and catalog businesses.

    Shares of Disney (DIS: Research, Estimates) fell $1.25 Thursday to $23. graphic
    SPECIAL:





    		  graphic
    © 2009 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy. Advertising Practices.
    Live Quotes automatically refresh, but individual equities are delayed 15 minutes for Nasdaq, and 20 minutes for other exchanges. Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET.
    * : Time reflects local markets trading time. † - Intraday data delayed 15 minutes for Nasdaq, and 20 minutes for other exchanges. Disclaimer
    Copyright © 2009 BigCharts.com Inc. All rights reserved. Please see our Terms of Use.
    MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc.
    Intraday data provided by Interactive Data Real-Time Services and subject to the Terms of Use.
    Intraday data is at least 20-minutes delayed. All times are ET.
    Historical, current end-of-day data, and splits data provided by Interactive Data Pricing and Reference Data.
    Fundamental data provided by Morningstar, Inc..
    SEC Filings data provided by Edgar Online Inc..
    Earnings data provided by FactSet CallStreet, LLC.
    Home | Contact Us | Advertise with Us | Corrections | Career Opportunities | Site Map
    RSS | Email Delivery | Portfolio | Podcasts | Mobile | Widgets | User Preferences | Special Sections
    | Magazine Customer Service | Download Fortune Lists | Reprints | Conferences | Business Leader Council
    graphic