graphic
graphic  
graphic
News > Companies  
graphic
How about Vanilla Coke?
Report says soft drink maker secretly formulates a new flavored cola, which is due within months.
April 1, 2002: 11:47 AM EST

NEW YORK (CNN/Money) - Coca-Cola Co., the world's biggest soft drink group, may be planning a new variation of its winning formula, according to a published report.

Not satisfied with the century-old regular Coke -- or the more recent diet and cherry-flavored spinoffs -- the U.S. bottler is reportedly working on secret plans for a vanilla version.

graphic
graphic graphic
graphic
An article in industry newsletter Beverage Digest said numerous people within the company expected a U.S. launch of a vanilla-flavored Coke "within the next few months.''

Coca-Cola officials are keeping a tight lid on things, telling the London-based newspaper that "we've always got a number of things in development."

If true, the launch of the new product would be the biggest since the company's infamous introduction of New Coke in 1985, when the company -- facing pressure from rival PepsiCo (PEP: down $0.38 to $51.12, Research, Estimates) -- altered its 99-year-old traditional recipe for a sweeter product.

  graphic  Related Stories  
  
Pepsi to fly with UAL
Coke loses NFL deal to Pepsi
  

But New Coke quickly fizzled, and the company returned to its original recipe, reintroducing it as Classic Coke.

It had more success with its Cherry Coke, which was also launched in 1985.

Coca-Cola (KO: down $0.56 to $51.70, Research, Estimates) said earlier this month it expected sales volumes to grow between 4 percent and 5 percent in the current quarter.

The improved performance is due mainly to strong demand in its key North American market, which is starting to recover after years of flat growth.  Top of page






graphic

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.