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101 Dumbest Moments
The year's biggest boors, buffoons, and blunderers
Full list
Rank
Dumb moment
1
Wal-Mart: PR campaign
(
WMT
)
2
Northwest Airlines: '101 Ways to Save Money' guide
3
McDonald's: MP3 player giveaway
(
MCD
)
4
GM: User-generated ad campaign
(
GM
)
5
Kazakhstan: Currency
6
Steve Wynn: Picasso
7
New York Times Co.: Customer data
(
NYT
)
8
Spirit Airlines: Hoffa ad campaign
9
Porter County, Ind.: Home values
10
Comcast: Cable repairman
(
CMCSK
)
11
Starbucks: E-mail offer
(
SBUX
)
12
Sony: Flaming computers
(
SNE
)
13
Consumer Safety Products Commission: Laptop advisory
14
Vonage: IPO
(
VG
)
15
Wal-Mart: Andrew Young
(
WMT
)
16
Rising Sun Anger Release Bar: Co-workers
17
Alarm One: Team building
18
Kindergarten teacher turned stripper
19
PBS Kids Sprout network
20
Fiji Water vs. Cleveland
21
FCC in Details Magazine
22
Business Week cover
23
Microsoft: Two products - same name
(
MSFT
)
24
B2/Raytheon: CEO's book
(
RTN
)
25
BBC: Goma interview
26
Greyhound: Dumping incident
27
RadioShack: Layoffs
(
RSH
)
28
National Semiconductor: Gifts
(
NSM
)
29
Hyundai-Kia: Chairman's abject apology
30
Lone Star: Mea culpa
31
Goldman Sachs: Web site
(
GS
)
32
TradingMarkets: Playboy stock contest
33
Heart Attack Grill: Triple bypass burger
34
Antwerp museum: Meat apparel
35
Wal-Mart: Thomas Coughlin
(
WMT
)
36
Catawba County: Google suit
37
Thomsonfly: Lost cellphone
38
Imelda Marcos: Jewelry line
39
Greece: GDP
40
Natural Selection Foods: E.coli
41
Home Depot: Investor conference
(
HD
)
42
MBA candidates: Cheating
43
Paris Hilton: DUI
44
New Lenox mayor: Strip-club tab
45
Cryogenics pioneers: Freezer malfunction
46
UnitedHealth: CEO options
(
UNH
)
47
Comverse: CEO options
48
Cablevision Systems: Options
49
EnBW: Nuclear plant keys
50
H.R. Hargreaves & Son: Ham ingredients
51
Honda: Owner's manuals
52
Oracle: Larry Ellison donation
(
ORCL
)
53
Disney: Winnie the Pooh
(
DIS
)
54
Wal-Mart: Blog
(
WMT
)
55
Richard Hatch: Sentenced
56
AOL: Cancellation call
(
TWX
)
57
AOL: Search queries
(
TWX
)
58
YouTube: Copyright infringement
59
Golden State Warriors: "Ghetto Prom"
60
Egokast.com: Belt buckle
61
Microsoft: Google search
(
MSFT
)
62
DDS Media: Typo
63
TextTrust: Typo
64
Welsh Dragon Sausages: Name change
65
CIA: Comedy Central ad
66
Jessica Simpson: Jeans endorsement
67
Sony PlayStation: Billboard campaign
(
SNE
)
68
Hewlett-Packard: Pretexting
(
HPQ
)
69
Great Britain's Royal Mail: Santa stamp
70
KRON 4: Address change
71
Bausch & Lomb: ReNu recall
(
BOL
)
72
Amazon.com: UCLA e-mail
(
AMZN
)
73
Wal-Mart: Ad agency
(
WMT
)
74
Pearson: SAT scores
75
Time Warner: Wayne Pace
(
TWX
)
76
AirTran: Stranded passengers
77
Bank of America: Training replacements
(
BAC
)
78
McCain Foods: Potatoes
79
Mercedes-Benz: $1.7 million lemon
80
News Corp.: "If I did it"
(
NWS
)
81
McDonald's:"Hummer of a Summer"
(
MCD
)
82
Online video fans: YouTube.com/Utube.com
83
TacoBell: Tainted vegetables
84
Shai: Porn star clothing
85
U.S. Mint: Metal prices
86
Wal-Mart:DVD titles
(
WMT
)
87
AussieBum: Men's underwear
88
Mars: M&M menorahs
89
Hoboken, N.J.: Garage operator
90
Bristol-Myers Squibb: Generics deal
(
BMY
)
91
New York: Crackheadz Gone Wild
92
Michael Eisner: Debut show
93
Stefan Eriksson: String of discoveries
94
Greenville Drive: Mascot
95
NTT: Hackers
96
UCLA: Social Security numbers
97
Home Depot: Drugs
(
HD
)
98
Imagination 69: Treasure hunt
99
Tesco: Peekaboo Pole Dancing Kit
100
Toymaker Spin Master: Kid tattoos
101
Hasbro: Pussycat Dolls
(
HAS
)
What readers say...
The law suit against Starbucks is just more proof of the audacity of people...
Wired magazine's recent article on the Chevy Tahoe's user generated content...
About: Bank of America, (these comments reflect mine and mine alone and not...
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