British startup Sprayonmud begins selling genuine "Shropshire mud" in spray bottles, presumably for giving your SUV that rugged off-road look. Many British drivers find a better use for it, however -- obscuring license plates to avoid being snagged by the many U.K. traffic cameras.

Attempting to reformulate Alpha-Bits into a healthier cereal made with 75 percent whole grains and no sugar, Kraft Foods runs into "letter integrity" issues: The whole-oat flour yields an edible alphabet that's too chunky to read, while the elimination of the sugar coating causes the floating font to break apart more readily. Adding insult to injury, a dining reporter for the New York Times soon weighs in, saying the less-legible cereal "tastes like wet cardboard."

BROWSE MOMENTS 1 - 101 MOMENTS 1 - 10 MOMENTS 11 - 20 MOMENTS 21 - 30 MOMENTS 31 - 40 MOMENTS 41 - 50 MOMENTS 51 - 60 MOMENTS 61 - 70 MOMENTS 71 - 80 MOMENTS 81 - 90 MOMENTS 91 - 101 Dumbest moments in... 2006 Smart List And the winners are...

In November, parents and children attending a showing of Chicken Little at AMC's Empire 25 in Manhattan instead get treated to Andrea, a Spanish film that opens with a young man hanging himself from a tree.

Managers give audience members a refund or a coupon for a free movie.

In July, Nascar holds an event at Colorado's Pikes Peak International Raceway. Its official name: ITT Industries, Systems Division, & Goulds Pump Salute to the Troops 250 presented by Dodge.

The posh Lanesborough Hotel in London drops a zero from an online listing of its room rates, prompting a flood of reservations at 35 pounds per night. The hotel's damage-control effort initially consists of offering to rebook the rooms at full price; with the PR situation deteriorating, the Lanesborough strikes a compromise, agreeing to honor the cheap rate for a maximum of three nights.

In Connecticut, Acme Rent-a-Car installs GPS receivers in its vehicles to detect speeding customers, and then charges $150 to their credit cards for excessive wear and tear on vehicles. After an investigator pegs the actual wear-and-tear figure at about 37 cents per incident, the state Supreme Court orders Acme to cease and desist.

On the heels of a popular documentary about the Queen rock anthem "Bohemian Rhapsody," BBC television decides its next subject will be the Bob Marley classic "No Woman, No Cry." An e-mail is duly dispatched to the Bob Marley Foundation, requesting an interview with the reggae star, since the documentary "would only work with some participation from Bob Marley himself." The e-mail also says producers would like for Marley to spend "one or two days with us" at his convenience: "Our schedule is flexible." Marley is less flexible. He died in 1981.

The BBC issues an on-air apology for a segment on Smart Spenders in which the host recommended rubbing lemon rinds on one's teeth as an alternative to expensive whitening treatments. The British Dental Health Foundation had informed the network that lemons, in fact, are harmful to tooth enamel.

Yamaha of America recalls 1,100 S90 ES musical synthesizers, which retail for $2,600 each. The instruments can cause hearing loss by emitting a loud "white noise" when turned off and then on again under high temperature conditions.

"Before, in Iraq, the houses were cheap. Now the houses are expensive, but the lives are cheap."

-- A real estate agent in Baghdad, to Knight Ridder reporter Matthew Schofield, about the red-hot market in the Iraqi capital, where prices have soared as much as 1,000 percent in the past three years. The increases are fueled by foreign investment, pent-up demand after Saddam Hussein's strict property regulations, and even reinvested gains from looting.