Table of contents: VOL. 5, NO. 2 - March 1, 2004
Bechtel's Power Outage EVEN AS IT HELPS REBUILD IRAQ, THE ENGINEERING GIANT IS REELING FROM THE AFTERSHOCKS OF NEW-ECONOMY FOLLIES IT WISHES NO ONE KNEW ABOUT.
Is the Music Store Over? The big CD retail chains may have only a few more years before the downloading craze buries them. They can survive, but only by becoming like no store you've seen before.
The Pill that Will Make You Thin Pharma companies large and small are in hot pursuit of the blockbuster of all blockbusters--a drug that lets you lose weight safely and effortlessly.
Aural Exam The brainy new Acura TL can hold a conversation, play secretary, and serenade you with a virtual symphony. All of which makes it a very smart buy.
Bonus: Earn It. Spend It.
Hits & Misses
What's Friendster Selling? Bubble survivor Jonathan Abrams is coy about how he's going to turn his site's eyeballs into cash. If he's smart, that's a problem he won't have to solve.
In Front: People. Trends. Ideas
An American Icon In China Zippo lights the way for selling U.S.-made products in the People's Republic.
Should Your Ad Go Here? Live-action advertising has reached the ultimate destination: walking distance from the cash register.
The Net of Influence Influencers are critical to business success. But the last thing you want to do is treat them like a mass market. Instead, do the hard work of cultivating them in a personal network.
TurboTax For The Multinational Liquid Engines sells software that helps big companies pay less to the government. If it's popular enough, the company's own tax bill should be rising soon.
Worse off Than Sheep? If the offshore migration of knowledge workers is simply global laissez-faire at work, then what are shepherds still doing in the toniest of English suburbs?
What Works: Tools. Tactics. Insights.