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The Disposable Bowl Brush
By Matthew Maier

(Business 2.0) – If avoidance is your toilet-cleaning strategy, you'll appreciate what the Clorox ToiletWand offers: the convenience of tossing it as soon as you're done. The $9.99 handle attaches to disposable sponge brushes ($2.99 for a six-pack) that come saturated with Clorox cleanser. After scrubbing, just flick the button on the handle and the sponge falls into the trash, reducing the ickiness factor of one of the ugliest household chores. Clorox, of course, is the one that's cleaning up: Since the ToiletWand's debut in April, combined sales of wands and sponge packs have exceeded $18 million. — MATTHEW MAIER