Table of contents: VOL. 6, NO. 6 - July 1, 2005
COVER STORY
The Ceo's Secret Handbook
by Paul Kaihla
IMAGINE A LIFETIME'S WORTH OF EXECUTIVE WISDOM, BOILED DOWN TO A HANDY POCKET-SIZE GUIDE. CORPORATE LEADERS SWEAR BY IT—BUT IT'S NOT FOR SALE. LUCKY FOR YOU, WE'VE EXCERPTED THE BEST PARTS. (more)

Features
How to Ride the Fifth Wave
by Michael V. Copeland
CHEAP COMPUTING, INFINITE BANDWIDTH, AND OPEN STANDARDS ARE POWERING AN EPIC TECHNOLOGICAL TRANSFORMATION THAT WILL CHURN UP HUGE NEW OPPORTUNITIES—AND PERILS FOR THOSE WHO CAN'T ADAPT. (more)
The Sales Force that Rocks
by Paul Sloan
WHAT'S DRIVING THE SUCCESS OF GUITAR CENTER, AMERICA'S BIGGEST MUSICAL INSTRUMENT CHAIN? MORE THAN 4,000 EX-ROCKERS-TURNED-SALES-DUDES TRAINED TO HUSTLE—OR JUST FADE AWAY. (more)
Are Swanson's Rules Good to Great?
by Jim Collins
We asked Jim Collins, author of one of the most successful business books ever written, to evaluate the CEO handbook that's never been published. (more)
Turning the Page
by John Battelle
Bit by bit, Xerox CEO Anne Mulcahy is digitizing the copier company she helped save. (more)
hits & misses
Hits & Misses
by Owen Thomas

what's cool
Favorites
THE BUSINESS TOOLS YOU CAN'T WORK WITHOUT* (more)
Too New To Review
by Matthew Maier

One Site Does Not Fit All
by Tom Price
To get the most out of your team's next retreat, spare no expense and tailor your destination to your goal. (more)
The Stealth Hybrid
by John Tayman
Certain gas misers feel the need to scream their frugality. But the new Honda Accord Hybrid, packed with 255 horsepower, simply screams. (more)
A Better Boardroom
by Michael V. Copeland

what's next
Cruising Choppy Waters
by Steve Powers

Why "Buy" Buttons Are Booming
by Elizabeth Esfahani

Start Spreading the News
by John Heilemann
As the Web transforms the worlds of media, marketing, and finance, venture capitalist Fred Wilson believes there's no better place to invest than New York. (more)
Filling the Gap
by Susanna Hamner

Instant Phone Companies
COMPANIES, EVENTS, PRODUCTS, AND PEOPLE TO KEEP AN EYE ON THIS MONTH. (more)
Open-Source Robotics
by Michael V. Copeland

what works
Must-Text TV
by Matthew Maier
In Finland, viewers pay millions to make their SMS messages the stars of late-night shows. (more)
The Mother of Stunt Marketers
by Elizabeth Esfahani
A grilled-cheese Madonna, tattooed boxers, and Super Bowl streakers have made a name for GoldenPalace. (more)
Helping Doctors Go Digital
by Erick Schonfeld
Epocrates used viral marketing to connect with physicians—and a shrewd business model to profit from advertisers who want to reach them. (more)
Thinking Out of the Clamshell
by Siri Schubert
Everyone struggles with the packages Thomas Perlmutter helps to design. So he came up with an easier way to open them. (more)
A Star Is Reborn
by Bridget Finn
Former dotcom sensation Akamai has shaken off 9/11 and reemerged as one of tech's hottest properties. (more)
Hipper Than Thou
by Georgia Flight
Zondervan's youth-oriented packaging generates new sales for an ancient text. (more)
New Muscle for Old Strip Malls
by Nicole Joseph
The demise of the midsize grocery store is making 24 Hour Fitness even stronger. (more)
Dialing for Dollars
by Matthew Maier
Jamdat made the top level in cell-phone videogames by targeting the market before there was one. (more)
The Pay-for-Performance Fallacy
by Jeffrey Pfeffer
It's infuriating when CEOs reap big bonuses for lackluster results. But get over it: Bad executives eventually wind up overboard. (more)
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