Table of contents: VOL. 6, NO. 6 - July 1, 2005
COVER STORY
IMAGINE A LIFETIME'S WORTH OF EXECUTIVE WISDOM, BOILED DOWN TO A HANDY POCKET-SIZE GUIDE. CORPORATE LEADERS SWEAR BY IT—BUT IT'S NOT FOR SALE. LUCKY FOR YOU, WE'VE EXCERPTED THE BEST PARTS. (more)

Features
CHEAP COMPUTING, INFINITE BANDWIDTH, AND OPEN STANDARDS ARE POWERING AN EPIC TECHNOLOGICAL TRANSFORMATION THAT WILL CHURN UP HUGE NEW OPPORTUNITIES—AND PERILS FOR THOSE WHO CAN'T ADAPT. (more)
WHAT'S DRIVING THE SUCCESS OF GUITAR CENTER, AMERICA'S BIGGEST MUSICAL INSTRUMENT CHAIN? MORE THAN 4,000 EX-ROCKERS-TURNED-SALES-DUDES TRAINED TO HUSTLE—OR JUST FADE AWAY. (more)
We asked Jim Collins, author of one of the most successful business books ever written, to evaluate the CEO handbook that's never been published. (more)
Bit by bit, Xerox CEO Anne Mulcahy is digitizing the copier company she helped save. (more)
hits & misses

what's cool
THE BUSINESS TOOLS YOU CAN'T WORK WITHOUT* (more)

To get the most out of your team's next retreat, spare no expense and tailor your destination to your goal. (more)
Certain gas misers feel the need to scream their frugality. But the new Honda Accord Hybrid, packed with 255 horsepower, simply screams. (more)

what's next


As the Web transforms the worlds of media, marketing, and finance, venture capitalist Fred Wilson believes there's no better place to invest than New York. (more)

COMPANIES, EVENTS, PRODUCTS, AND PEOPLE TO KEEP AN EYE ON THIS MONTH. (more)

what works
In Finland, viewers pay millions to make their SMS messages the stars of late-night shows. (more)
A grilled-cheese Madonna, tattooed boxers, and Super Bowl streakers have made a name for GoldenPalace. (more)
Epocrates used viral marketing to connect with physicians—and a shrewd business model to profit from advertisers who want to reach them. (more)
Everyone struggles with the packages Thomas Perlmutter helps to design. So he came up with an easier way to open them. (more)
Former dotcom sensation Akamai has shaken off 9/11 and reemerged as one of tech's hottest properties. (more)
Zondervan's youth-oriented packaging generates new sales for an ancient text. (more)
The demise of the midsize grocery store is making 24 Hour Fitness even stronger. (more)
Jamdat made the top level in cell-phone videogames by targeting the market before there was one. (more)
It's infuriating when CEOs reap big bonuses for lackluster results. But get over it: Bad executives eventually wind up overboard. (more)
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