Remaking The Record Label
By Michael V. Copeland

(Business 2.0) – When Edgar Bronfman Jr. acquired Warner Music Group in 2004, he was determined to give the music industry a high-tech makeover. So this month the company will launch an all-digital label called Cordless Recordings that's intended to radically transform the way music is distributed. Instead of releasing a new CD every couple of years, artists on the label will release songs in "clusters" of three or four tracks on the Internet every few months. If the model takes hold, it will lessen the pricey risk of cultivating new artists and potentially boost sales of digital music. Warner is now hiring a staff and lining up artists, and Cordless expects to release its first cluster shortly after the launch.