The Hockey Economy
By Michael V. Copeland

(Business 2.0) – Few Americans noticed the NHL lockout last winter, but they were crying in their beers at Molson Coors. Last year beer sales in Canada fell nearly 3 percent, largely because fans weren't crowding around TVs in bars, where 18.5 percent of Canadian beer money is spent. When it looked like this season was in danger too, Molson's stock fell 28 percent. But shares are up 8.4 percent since the lockout ended in July, and with Molson making about half of its profits in Canada, the company stands to sell a lot of beer if Canada's teams play well when the NHL returns on Oct. 5.