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Table of contents: VOL. 6, NO. 9 - October 1, 2005
COVER STORY
How to Ride the Hottest New Trends
by Peter Schwartz
WHAT WILL THE WORLD BE LIKE IN 2008? GET READY TO EMBRACE THE CHANGES THAT WILL SHAPE THE FUTURE OF YOUR BUSINESS. (more)

Features
Reaching the Unreachables
by Robert Levine
The most important demographic in advertising--18- to 34-year-old males--is also the most elusive. How do you make them sit up and take notice? By turning away from TV and finding clever new hooks to get their attention. (more)
Rise of the Emirates Empire
by Matthew Maier
LED BY A BRITISH EXPAT AND A VISIONARY CROWN PRINCE, DUBAI'S FLAG CARRIER HAS GROWN INTO ONE OF THE MOST SUCCESSFUL--AND DESPISED--AIRLINES IN THE WORLD. (more)
The Axe Factor
by Robert Levine
Unilever's body spray became an instant hit by going where the guys are--and knowing what's always on their minds. (more)
9 Fads to Ignore
(IN NO PARTICULAR ORDER) (more)
Seven Technologies That Change Everything
by Om Malik
INNOVATION ALWAYS HAS THE POWER TO DISRUPT BUSINESS. HERE'S WHAT TO WATCH IN THE YEARS AHEAD (more)
Everything Old is New Again
by Erick Schonfeld

Crash Test Smarties
by Krysten Crawford
How intelligent built-in safety features could help us avoid the big one. (more)
Fast Forward
by Andrew Tilin
FROM STUTTGART TO DETROIT TO TOKYO, THEY'RE WORKING ON THE CAR OF TOMORROW. HERE'S WHAT'S COMING DOWN THE ROAD. (more)
Fuel Economy Gets Sexy
by Andrew Tilin
In the wake of the Prius--and sky-high gas prices--carmakers start finding ways to give us bang for our three bucks. (more)
Has Microsoft Found a Winning Formula?
by Andrew Tilin
Gates & Co. have tried--and failed--to port their OS onto the dashboard. But a cheaper, stripped-down version might just get there yet. (more)
Pimp My RV
by Andrew Tilin
How do you pitch an old man's ride to the octane-boost set? By reinventing it, natch. (more)
The Last 100,000 Miles
by Krysten Crawford
Want broadband on the road? Decent options are finally here--for a price. (more)
Turning Waste Into Watts
by Krysten Crawford
Ford figured out a way to save millions--not to mention Mother Earth--by plugging paint fumes into the power grid. (more)
The Wizard of Ads
by John Battelle
Google's Omid Kordestani conjured a formula that took its sales to $3 billion. Now he's rethinking the world of advertising again. (more)
hits & misses
Hits & Misses
by Elizabeth Esfahani

what's cool
Favorites
THE BUSINESS TOOLS YOU CAN'T WORK WITHOUT[*] (more)
Too New to Review
by Anders Lotsson

How to Order Wine Like a Pro
by Paul Kaihla
Relax. Here are five tips to help you navigate the menu at your next business meal. (more)
what's next
Honey, I Shrunk the JPEG
by Shailaja Neelekantan

Growing for the Gold
by Jeffrey Davis

Swimming With Sharks
by John Heilemann
As larger rivals circle, BEA Systems CEO Alfred Chuang says he wants to keep his software company floating free. (more)
A Hip Cure for Health Care
by Siri Schubert

The Sleepover Sales Pitch
by Jennifer Alsever

Making the Desert Bloom
by Michal Lev-Ram

The Broadband Broker
by Om Malik
A telecom-bust refugee reversed his fortunes by coming up with a way to trade Internet connectivity just like pork bellies. (more)
Mapping Your Next Home
by Michael V. Copeland

Remaking The Record Label
by Michael V. Copeland

The End Of The PC?
by Michael V. Copeland

The Hockey Economy
by Michael V. Copeland

what works
Ear Today, Phone Tomorrow
by Daniel Del Re
How does Plantronics dominate the headset market? It's all about finding the right fit. (more)
Fat Sells
by Susanna Hamner
Hardee's Thickburger revived the troubled restaurant chain by enticing diners to binge. (more)
Finding Riches in a Mine of Credit Data
by Matthew Maier
Allstate has boosted its profits and share price by looking beyond driving records. (more)
Puppet's Got a Brand-New Bag
by Geoff Keighley
Online ticket seller Fandango is finding that its customers' opinions are more valuable than their money. (more)
Why Some Brands Can Stand Alone
by Paul Sloan
More and more manufacturers are opening their own stores. Here's what allows some to thrive while others fail. (more)
Bluefly Swatter
by Carleen Hawn
Yoox.com exploits its Italian home base to challenge online fashion competitors. (more)
Emerging Market Makers
by Duff McDonald
India's Edelweiss Capital has made its reputation--and fortune--by modeling itself after Wall Street titans. (more)
A Smarter Way to Get a Lift
by Georgia Flight
Lobo Systems's easy-to-raise platforms let companies focus on the real job. (more)
How GM Made Us All Feel Like Family
by Siri Schubert
Steve Hill started with his pals. Then he had a brainstorm: Why not give his discount to all of America? (more)
The Myth of the Disposable Worker
by Jeffrey Pfeffer
Some management gurus say high turnover is a good thing. Are they crazy? (more)
wheels
Jet Taxi
by John Tayman
The cabbies can't stop talking about it, but that's not a result of the familiar hue. Nope, the allure of the Lamborghini Gallardo is all about the 500 horses revving under the hood. (more)
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