|
|
|
|
|
Blinging up baby
They're fussy, pampered, and growing fast. No wonder toddlers are the favorite new target of luxury-goods marketers.
 (Business 2.0 Magazine) - Pink leather Gucci shoes for $230. Louis Vuitton bags priced at $1,240. A $475 Hermes bathrobe. That's not a preview of fall runway fashions but a sample of new products available for babies. Yes, babies. Couples waiting longer to start families have more discretionary income to spend on their offspring. Combine that with the recent boom in luxury products, and babies are a big opportunity for high-end brands. According to research firm Mintel International, consumers last year spent $445 billion overall on luxury goods, a 30 percent increase since 2000, and not all of it was for Mom and Dad. Sales of high-end products for babies grew an estimated 20 percent last year -- five times faster than the total $24 billion infant and preschool goods industry.
Click here for a photo gallery of just a few of the items aimed at the burgeoning boom.
To send a letter to the editor about this story, click here. From the March 1, 2006 issue
|
|
* : Time reflects local markets trading time. † - Intraday data delayed 15 minutes for Nasdaq, and 20 minutes for other exchanges. Disclaimer
| Copyright © 2008 BigCharts.com Inc. All rights reserved. Please see our Terms of Use. MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc. Intraday data provided by Interactive Data Real-Time Services and subject to the Terms of Use. Intraday data is at least 20-minutes delayed. All times are ET. Historical, current end-of-day data, and splits data provided by Interactive Data Pricing and Reference Data. Fundamental data provided by Morningstar, Inc.. SEC Filings data provided by Edgar Online Inc.. Earnings data provided by FactSet CallStreet, LLC. |
