Table of contents: VOL. 7, NO. 4 - May 1, 2006
COVER STORY
New studies say everyone's out looking .The latest data says everyone's hiring. Here's what workers (and their bosses) need to know. (more)

Features
Five more Silicon Valley startups have big plans for the future. (more)
The big brains are at it again. But this time it's not about PCs. It's about beating Detroit and Tokyo, saving the planet, and doing 0 to 60 faster than almost anything on the road. (more)
Through his Live initiative, Ray Ozzie is getting Redmond's programmers to embrace the Web. (more)
hits & misses

what's cool
The business tools you can't work without (more)

A few cheap and easy beauty secrets can help you capture a bigger share of the Internet ad boom. (more)
7 great outdoor workouts convenient enough to squeeze into any business trip. (more)
With its fourth-generation M5, BMW has kicked things up a notch--from stealthy speed demon to 500-horsepower supercar. (more)

what's next


Swaptree is the latest startup that's stealing a page from eBay's playbook -- and doing it one better by engineering trades that eBay can't. (more)
According to Stanford marketing professor Baba Shiv, it all comes down to the choice between cake and fruit salad. (more)



As television continues to fragment, brands will become more important, not less, says Rainbow Media chief Josh Sapan. (more)
Retail giant Tesco hopes to woo Americans by taking the mini-mart upmarket. (more)
what's online
www.business2.com (more)
what works
Almost everyone stuck in a cubicle dreams of starting his own business. Here are 5 ways to use your current gig to launch a new venture. (more)
How a Japanese fishermen's co-op turned its catch into a luxury brand. (more)
Lululemon Athletica reaches out to every corner of its customer base to design versatile yoga apparel. (more)
With entrepreneur Scott Johnson at its helm, the Myelin Repair Foundation is pursuing a multiple sclerosis cure with all the gusto of a startup. (more)
A seaside vacation inspired Randolph Gray to create a solar-powered bag that recharges cell phones. (more)
Gum makers are using technology to wage a multibillion-dollar battle for the checkout aisle and beyond. (more)
Need a lesson in selling yourself? Take a page from the writers' playbook. (more)
To achieve greatness, you have to make some people mad. (more)
Upstart pharmacies are finding profits at the intersection of alternative and traditional medicines. (more)
The reasons are as varied as the extracurriculars are lame. Here's how it's done so very, very wrong. (more)
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