On the Launch Pad
By Erick Schonfeld

(Business 2.0) – Startup: ThisNext The idea: Product tips from friends and experts

Los Angeles-based serial entrepreneur Gordon Gould has a plan to turn user-generated content into a moneymaker: Let people create and share lists of product recommendations. ThisNext launches in beta this summer, seeded with lists from trustworthy icons such as chefs, sommeliers, architects, and athletes. The lists, which will be constantly updated, can be syndicated on anyone's blog. "We are helping to organize all the natural product evangelists out there," Gould says. "The big stealth opportunity is to sit at the nexus of search, social networks, and brand marketing." By looking at which lists create the most affiliate sales, Gould will identify the biggest peer influencers in each retail category--knowledge that any marketer would pay big bucks for.

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.