BUSINESS 2.0:

Suits and Ladders

Why did Red Bull install a 29-foot slide at its London HQ? Because sometimes energy drinks aren't enough to keep the creative juices flowing.

By Monica Heger, Business 2.0 Magazine

(Business 2.0 Magazine) -- You'd think the folks at Red Bull would have no trouble staying sharp. But like the rest of us, those who work at the $2.5 billion energy-drink maker still need a little jolt to keep the creative juices flowing. Hence the new 29-foot slide at the company's renovated London office, which, says Helen Kirwan, who oversaw the $4 million makeover, "reflects our sense of fun" while also inspiring creativity. "People get a bit buzzy after going down the slide," explains Red Bull PR manager Ruth Szyszkowski. "They're energized and ready to talk business." As a bonus, it gives workers an incentive to look sharp too: It turns out that business suits work much better than casual clothes when it comes to picking up speed. Top of page

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.