BUSINESS 2.0:

Suits and Ladders

Why did Red Bull install a 29-foot slide at its London HQ? Because sometimes energy drinks aren't enough to keep the creative juices flowing.

By Monica Heger, Business 2.0 Magazine

(Business 2.0 Magazine) -- You'd think the folks at Red Bull would have no trouble staying sharp. But like the rest of us, those who work at the $2.5 billion energy-drink maker still need a little jolt to keep the creative juices flowing. Hence the new 29-foot slide at the company's renovated London office, which, says Helen Kirwan, who oversaw the $4 million makeover, "reflects our sense of fun" while also inspiring creativity. "People get a bit buzzy after going down the slide," explains Red Bull PR manager Ruth Szyszkowski. "They're energized and ready to talk business." As a bonus, it gives workers an incentive to look sharp too: It turns out that business suits work much better than casual clothes when it comes to picking up speed. Top of page

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.