Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

BUSINESS 2.0:

Suits and Ladders

Why did Red Bull install a 29-foot slide at its London HQ? Because sometimes energy drinks aren't enough to keep the creative juices flowing.

By Monica Heger, Business 2.0 Magazine

(Business 2.0 Magazine) -- You'd think the folks at Red Bull would have no trouble staying sharp. But like the rest of us, those who work at the $2.5 billion energy-drink maker still need a little jolt to keep the creative juices flowing. Hence the new 29-foot slide at the company's renovated London office, which, says Helen Kirwan, who oversaw the $4 million makeover, "reflects our sense of fun" while also inspiring creativity. "People get a bit buzzy after going down the slide," explains Red Bull PR manager Ruth Szyszkowski. "They're energized and ready to talk business." As a bonus, it gives workers an incentive to look sharp too: It turns out that business suits work much better than casual clothes when it comes to picking up speed. Top of page

To send a letter to the editor about this story, click here.

Sponsors