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Go green. Get rich.

A Guide to Additional Information About Business 2.0's "Go Green. Get Rich." Cover Story

Silent Spring (40th Anniversary Edition), by Rachel Carson (2002)

Originally published in 1962, Carson's book was the catalyst for the modern environmental movement. Carson, a marine biologist, was the first writer to document the devastation that pesticides and other chemicals were wreaking on our ecosystem.

The End of Poverty: Economic Possibilities for Our Time, by Jeffrey Sachs (2005)

"Extreme poverty can be ended, not in the time of our grandchildren, but our time," writes the renowned economist, who offers a cost-effective, step-by-step solution.

The Ghost Map: The Story of London's Most Terrifying Epidemic - and How it Changed Science, Cities, and the Modern World, by Steven Johnson (2006)

The author of Everything Bad Is Good for You delves into London's 1854 cholera outbreak and the odd-couple detective team who tracked the source, saved the city, and paved the way for modern thinking about epidemics.


The latest on the business, science, and politics of environmentalism from the research firm Clean Edge.

Social Edge (

This networking site for social entrepreneurs is backed by eBay (Charts) founding president Jeff Skoll's foundation. Members discuss everything from online fund-raising and press coverage to the merits of profit vs. nonprofit status.

Harvest of Fear (2001) (

Will genetically modified foods save the world or destroy it? Scientists, farmers, biotech industry reps, and their critics argue their cases in this Frontline/Nova documentary.

An Inconvenient Truth (2006)

Al Gore's documentary proves that global warming is a much more urgent issue than we ever imagined, detailing the science and dangers of climate change as well as his crusade to stop it.  Top of page

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