The 'extreme concierge'

(Business 2.0 Magazine) -- Long workweeks -- up to 120 hours -- are common at the Boulder, Colo., offices of Crispin Porter & Bogusky. So the award-winning ad agency, known for inventive campaigns like Burger King's Subservient Chicken website and Virgin Atlantic's mock flight-safety cards, decided to look for an equally creative way to help employees with their work/life balance.

The solution: hiring 44-year-old adventure junkie Kevin Mullen. Stop by Mullen's 1,440-square-foot "office" and you'll find him tuning up a Harley or replacing the wheels on some inline skates. He also helps organize snowshoe excursions and motorcycle camping trips, takes employees shopping to advise them on major gear purchases, and stocks loaners of snowboards, camping gear, and bikes.

"I view myself as a facilitator of fun," he explains. "I'm here to break down any barriers that would impede anyone from having a good time."