Coffee gets a color correction

Red means hot. Mottled means askew. The next big thing in coffee is color-changing lids.

By Marie Cannizzaro, Business 2.0 Magazine

(Business 2.0 Magazine) -- It's not just a mood ring for your mocha. This coffee lid from Australia, which changes color with the temperature of your beverage, is also a hot seller.

Sydney-based Smart Lid Systems sold out of its first 500,000 lids in 2006 and will ship as many as 100 million units worldwide in 2007. Costing just 5 cents apiece, the lids also let users know how securely they're attached to cups. "This is a safety message without language barriers," says Smart Lid managing director Nick Bayss, who had the idea while working at his family's cafe.

Michael Bellas, CEO of consulting firm Beverage Marketing, agrees. "There is a huge market for products that will give retailers added protection" against coffee spills, he says.

Smart Lid inked an international distribution deal with Hong Kong-based Thermo International last October and is talking to 30 vendors across Europe and in the United States -- where more than 50 billion hot beverages are sold annually. Top of page

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.