Adobe Systems, Inc. is a software company, which provides digital marketing and digital media solutions. It offers a line of software and services used by creative professionals, marketers, knowledge workers, application developers, enterprises and consumers for creating, managing, delivering, measuring, optimizing and engaging with compelling content and experiences across multiple operating systems, devices and media. The company operates through three business segments: Digital Media, Digital Marketing and Print & Publishing. The Digital Media segment provides tools and solutions that enable individuals, small businesses and enterprises to create, publish, promote and monetize their digital content anywhere. Its customers include traditional content creators, web application developers and digital media professionals, as well as their management in marketing departments and agencies, companies and publishers. The Digital Marketing segment provides solutions and services for how digital advertising and marketing are created, managed, executed, measured and optimized. Its customers include digital marketers, advertisers, publishers, merchandisers, web analysts, chief marketing officers and chief revenue officers. The Print & Publishing segment addresses diverse publishing needs of technical and business publishing, and OEM printing businesses. Adobe was founded by Charles M. Geschke and John E. Warnock in December 1982 and is headquartered in San Jose, CA.