General Motors Co. engages in the business of design, manufacturing and sale of cars, trucks and automobile parts worldwide. It operates through four segments: GM North America, GM Europe, GM International Operations and GM South America. The GM North America segment sells vehicles under the brands Chevrolet, GMC, Buick and Cadillac with sales, manufacturing and distribution operations in the U.S., Canada and Mexico and distribution operations in Central America and the Caribbean. The GM Europe segment has sales, manufacturing and distribution operations across Eastern, Western and Central Europe including Russia and the other members of the Commonwealth of Independent States. The GM International Operations segment has sales, manufacturing and distribution operations in Asia/Pacific, the Middle East, Africa and Eastern Europe, including Russia and the other members of the Commonwealth of Independent States. The GM South America segment sells vehicles under the brands Buick, Chevrolet, Holden, Vauxhall, Cadillac, GMC and Opel, with sales, manufacturing, distribution and/or financing operations in Brazil, Argentina, Colombia, Ecuador and Venezuela as well as sales and distribution operations in Bolivia, Chile, Paraguay, Peru and Uruguay. The company was founded by William C. Durant on September 16, 1908 and is headquartered in Detroit, MI.