Institutional investors purchased a net $5.7 million shares of GOOG during the quarter ended March 2013. This may signal that the smart money is gaining interest in this company as the 88.27% of shares outstanding that institutional investors hold is actually below the Internet Software/Services industry average.
| Mutual fund holders | 44.97% |
| Other institutional | 43.30% |
| Individual stakeholders | 1.48% |