C-Suite Strategies

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C-Suite Strategies Videos

DirecTV CEO: 'Undercover Boss'

Michael White talks about his experience on the reality show and the importance of balancing confidence with humility.
Why DirecTV pays the NFL $1 billion a year

CEO Michael White explains his company's symbiotic relationship with the NFL.
What DirecTV wants to learn from the Ritz

Excellent customer service and technological innovation are Michael White's models to keep his company competitive.
DirecTV CEO: 'It's a two-track economy'

Michael White says data on DirecTV customers tells him the affluent are staying afloat, while the less privileged are cutting back.
How Wal-Mart learns from its mistakes

Reducing fishing inventory was just one mistake Wal-Mart learned from, according to CMO Stephen Quinn.
Wal-Mart's evolving marketing strategy

The smiley face is gone forever, but CMO Stephen Quinn says that Wal-Mart is constantly tuning its marketing stragegy according to the data it collects on its shoppers.
What the Wal-Mart brand means now

'Save money. Live better.' Wal-Mart's new sloagan represents an evolving transition of what the retailer stands for, according to CMO Sthephen Quinn.
Wal-Mart's social media strategy

The retailer has made an aggressive push with Facebook to promote its stores in their local areas, according to CMO Stephen Quinn.
Ford's plan for a driverless car

It's not there yet, but Jim Buczkowski of Ford's Research and Innovation division says the automaker is working on driverless technology.

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