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Why the NBA is the top sport on Twitter

NBA commisioner David Stern reveals how the NBA became the top sports league in social networking and his take on who Jeremy Lin signs with.

Brainstorm Tech Videos
  • Is Silicon Valley out of touch? 

    Investor John Doerr defends Silicon Valley's culture against arguments by the New Yorker's George Packer that the tech industry is disconnected from the middle class.

  • Is Silicon Valley out of touch? 

    Investor John Doerr defends Silicon Valley's culture against arguments by the New Yorker's George Packer that the tech industry is disconnected from the middle class.

  • Ticketmaster could have been 'an Amazon' 

    At Fortune's Brainstorm Tech conference, Live Nation CEO Michael Rapino explains how Ticketmaster's aging technology has hampered its opportunities for growth.

  • YouTube's growing influence on TV 

    At Fortune's Brainstorm Tech conference, NBC and CBS executives compare YouTube to the early days of cable television.

  • Uber calls competitor service 'criminal' 

    At Fortune's Brainstorm Tech conference, Uber CEO Travis Kalanick talks about competition from ride-sharing services like Lyft.

  • Why ESPN hired Nate Silver 

    At Fortune's Brainstorm Tech conference, ESPN executive John Kosner talks about how the sports network plans to use its latest hire, analytics guru Nate Silver.

  • Wal-Mart's plan to beat Amazon 

    At Fortune's Brainstorm Tech conference, Wal-Mart Global E-commerce CEO Neil Ashe discusses what the retail giant is doing to compete with Amazon in the online shopping space.

  • James Murdoch on MySpace mistake 

    At Fortune's Brainstorm Tech conference, 21st Century Fox International CEO James Murdoch talks about what he's learned from mistakes like MySpace and the Daily.

  • How Fox plans to take on ESPN 

    At Fortune's Brainstorm Tech conference, 21st Century Fox Intl. CEO James Murdoch talks about the company's plans for Fox Sports One, a new all sports network.