Mattel, Inc. is a global children's entertainment company that specializes in the design and production of toys and consumer products. The company engages consumers through its portfolio of iconic franchises, including Barbie, Hot Wheels, American Girl, Fisher-Price, Thomas & Friends, UNO and MEGA. It operates through the following segments: North America, International and American Girl. The North America and International segments market and sell products organized into following four categories: Dolls; Infant, Toddler and Preschool; Vehicles; and Action Figures, Building Sets, and Games. The American Girl Brands segment markets and sells historical dolls, books and accessories through Truly Me, Girl of the Year, Bitty Baby, and WellieWishers brands. The company was founded by Elliot Handler, Ruth Handler and Harold Matson in 1945 and is headquartered in El Segundo, CA.