Starbucks Corp. engages in the production, marketing, and retailing of specialty coffee. It operates through the following segments: North America, International, and Channel Development. The North America and International segments sell coffee and other beverages, complementary food, packaged coffees, single-serve coffee products, and a focused selection of merchandise through company-oriented stores and licensed stores. The Channel Development segment includes sales of packaged coffee, tea, and ready-to-drink beverages to customers outside of its company-operated and licensed stores. The firm's brands include Seattle's Best Coffee, Evolution Fresh, Ethos, Starbucks Reserve and Princi. The company was founded by Jerry Baldwin and Howard D. Schultz on November 4, 1985, and is headquartered in Seattle, WA.