Yelp, Inc. engages in the provision of an one-stop local platform for consumers to discover, connect, and transact with local businesses of all sizes. It operates through the following segments: Advertising, Transactions, and Other services. The Advertising segment offers a range of free and paid advertising products to businesses of all sizes, including the ability to deliver targeted search advertising to large local audiences through website and mobile app. The Transactions segment comprises several features and consumer-interactive tools to facilitate transactions between consumers and the local businesses can find on Yelp. The Other Services segment consists revenue through subscription services, licensing payments for access to Yelp data, and other non-advertising, non-transaction arrangements. The company was founded by Jeremy Stoppelman and Russell Simmons in July 2004 and is headquartered in San Francisco, CA.