On Jan. 1, entrepreneur Jason Sadler will legally become "Jason HeadsetsDotCom."
The 30-year-old founder of IWearYourShirt, who wears sponsored T-shirts for a living, recently held an online auction. Looking to raise cash for his business, Sadler said he would change his last name for all of 2013 to the name of the highest-bidding firm.
Sadler said 25 companies participated in the auction, which ended Wednesday. Two bidders -- Headsets.com and PawnUp.com -- battled it out to the very end.
Ultimately, San Francisco-based Headsets.com, a seller of headsets for telephones and other gadgets, won with a final bid of $45,500.
Sadler said he's excited about his soon-to-be new last name. "It was really interesting to see my idea come together," he said. "I'm not nervous, because Jason HeadsetsDotCom will be my new name in 2013, but not for the rest of my life."
"The $45,500 we paid to win equates to $900 a week, or $125 a day," Faith said. "That's not expensive for the marketing value we're hoping to get from this."
Sadler came up with the auction idea to raise capital for his startup, but said he plans to donate some of the money raised to charity.
What would you do to raise money for your business? Did you find a crazy or innovative way to finance a startup? Email Parija.Bhatnagar@turner.com and you could be featured in an upcoming article on CNNMoney.