Bed, Bath & Beyond customers are most likely to shop in the store and then buy on Amazon, according to a new study.
But the retailer most at risk of losing sales to Amazon is Bed, Bath & Beyond, according to a study released Wednesday by Seattle research firm Placed.
The study finds that shoppers are more likely to use the aisles of Bed, Bath & Beyond to get a feel for products, such as the 1,000-thread-count cotton sheets or kitchen appliances, and then buy those items online at Amazon.com.
The practice is known as "showrooming," and has become a big problem for traditional retail companies, which find it difficult to compete on price because they have high fixed costs like rent for their physical stores and expensive sales people.
Amazon (Fortune 500) has even made this easy by launching a smart phone app that lets customers scan bar codes of products at a store, which they can then buy online. ,
Electronics chain Best Buy (Fortune 500), which has admitted that showrooming has led to a slump in its sales, is fourth on the list. Recently, Best Buy expanded its , price match guarantee to 19 major online sites in an effort to combat the practice.
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