It's official. The Brits have a big, bustling burger scene.
Two U.S. burger chains -- Five Guys and Shake Shack -- opened their doors in the heart of London this week as they look to take advantage of the city's voracious appetite for top-quality burgers.
Five Guys opened its first overseas location Thursday near London's bustling Covent Garden, and visitors lined up around the block to get their hands on an all-American-style burger.
A spokeswoman for Five Guys said the company decided to come to London because of rising demand, noting that the burger chain had a huge number of British fans on Facebook(FB) and Twitter before setting foot in the U.K.
"There's a growing better-burger market here in London. It's just a few years behind the U.S.," she said.
The company clearly has faith that customers will be clamoring for the food as it has invested in a location that can fit up to 300 people.
Five Guys has plans to open four more locations across the U.K. before the end of the year, said John Gildersleeve, one of the partners in a joint venture that is leading the company's British expansion. From there, 100 more restaurants could follow, he said.