What do Instagram's new ads look like? Here's a clue: They look like Instagrams.
The photo-sharing network Instagram on Thursday pulled back the curtain on a sample ad that will appear in users' feeds during the coming week. The ad, which looks much like a normal Instagram post, will carry a designation as "sponsored" content.
The Facebook-owned app said that the first ads will come from companies that are already active Instagram users, including Adidas(ADDDF), Ben & Jerry's, Burberry(BBRYF), General Electric(GE), Levi's, Lexus, Macy's(M), Michael Kors, PayPal and Starwood Hotels(HOT).