By Melanie Hicken@melhickenJanuary 7, 2014: 6:12 PM ET
NEW YORK (CNNMoney)
Bad news sports fans: Some store shelves are running low on Velveeta, right during a prime season for the popular processed cheese, according to a company spokeswoman.
Some consumers may be unable to find Velveeta products in the next couple of weeks, Kraft Foods Group(KRFT) spokeswoman Jody Moore said by e-mail Tuesday. She did not provide any specific reasons for the shortage.
"This is really a short-term situation that is more noticeable during our current period of increased seasonal demand," she said.
Known for its smooth texture that makes it ideal for dips and cheeseburgers, Velveeta is a popular eat for game-watching parties -- from college match-ups to the Super Bowl.