Amazon is targeting a new corner of the media world.
The company announced plans Thursday to buy comiXology, which offers a digital platform for buying and reading comics and graphic novels. The New York Times has called comiXology "the iTunes of comic books."
The companies didn't disclose the terms of the deal.
ComiXology says it was the highest-grossing non-game iPad app last year; it's also available for iPhone, Android, Windows 8 and Amazon's own Kindle Fire. The app features comics from over 75 publishers as well as independent authors, and earns money from sales commissions.
"Amazon and comiXology share a passion for reinventing reading in a digital world," Amazon ( vice president David Naggar said in a statement. "We look forward to investing in the business, growing the team, and together, bringing comics and graphic novels to even more readers." )