It's New iPhone Day... at least, for those of you that don't mind waiting hours in line.
In New York City, nearly 1,000 people were already in line by around 9 p.m. Thursday evening -- a line that spanned several city blocks. In Hong Kong, the line started around 5 p.m. Thursday, and grew to include customers who had flown in from India, China and the United Kingdom just to make their purchases.
Sales started with a literal bang in Australia, where a young man at the head of the line outside a Perth store unboxed his new iPhone 6 on live TV, only to drop it to the pavement. (Onlookers gasped, though the device reportedly survived the fall just fine).
The new phones became available for pre-order last Friday, with Apple selling a record 4 million in 24 hours. Apple said demand for the devices "exceeds the initial pre-order supply," though additional phones were available to walk-in customers at certain Apple Stores on Friday.
Jonathan Stayton and Vivian Kam contributed reporting from Hong Kong and Jose Pagliery from New York.